The j.k. Livin Story:

While filming DAZED AND CONFUSED, Matthew McConaughey was struggling with the passing of his father when he was overtaken by a saying that would soon change his life.

That saying was "just keep livin" or "j.k. livin" as its now called. His father "Pop" is the man stenciled in our logo in remembrance of its origin. As life continued forward, he found that the j.k. livin approach to each day helped him navigate through the good times and bad, stay true to his ideals along the way and make the best out of this adventure we call life.

Realizing that j.k. livin applies to all facets of life, Matthew established j.k.  livin productions in order to "make a living with my life and have a life with how I make a living". This state of mind has proved to be successful and j.k. livin has since expanded into a record label, a lifestyle brand, and a foundation.

We decided to start the j.k. livin foundation because part of livin is about givin back. In addition to creating things you love with the people you love, Matthew firmly believes in helping others and in being a good neighbor.

From the j.k. Livin website.