Courses in this program of study are designed to prepare students to apply marketing principles and concepts in the sports and entertainment industry. Instructional areas will include: An orientation to the sports and entertainment industry, economics, event execution, career opportunities, decision making, event marketing, advertising and promotion, and legal aspects/contracts. Classroom instruction will be reinforced through the use of outside lectures, case studies, possible field trip experiences, current periodicals, computer simulations, projects, and lecture/discussions. Students will have the opportunity to earn the Customer Service Certification.
- Principles of Business, Marketing, and Finance Home Campus
- Business Information Management I Home Campus
- Sports and Entertainment Event Marketing - Customer Service Certification
- Social Media Marketing
- Practicum in Marketing (Sports and Entertainment)