Web Services Strategic Plan

Web Services Strategic Plan

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    Summary

    Web Services is responsible for developing and maintaining the functionality and accessibility of a variety of websites and online applications and helps facilitate district communications using digital technologies and media services. In accordance with the district’s mission and objectives, Web Services ensures the legal, technical, and communication effectiveness of the district’s software systems and web applications.

    Core Values & Commitments

    • Privacy
    • Inclusion
    • Innovation
    • Customer Service
    • Operational Excellence

    Our Mission

    Our mission is to administer communication technologies that facilitate internal and external communications.

    Our Vision

    Our vision is to deliver innovating and engaging experiences online to all persons while maintaining high degrees of operational excellence.

    Web Server

    Goal

    Provide a fully redundant platform of all web-hosted applications and increase server resources to ensure maximum availability of the district’s web services.

    Outcome:

    • Increased server resources and improved availability for internal and external traffic.

    Outcome:

    • Additional access point for end users during a major server outage. 

    Outcome:

    • Business continuity for the district’s information assets. 

    Web Firewall

    Goal

    Implement a cybersecurity framework based on industry standards that protects the district’s information assets from internal and external threats.

    Outcome:

    • Implementation of a cybersecurity framework to better manage and reduce risk. 

    Outcome:

    • Increased protection from threats and securing of the district’s digital assets. 

    WEB APPLICATION

    Goal

    Develop highly trained system administrators, website editors, and content liaisons to ensure the integrity of the district’s web presence.

    Outcome:

    • Campus webmasters are compensated for the extra duty and assist to maintain the quality assurance of the campus website. 

    Outcome:

    • Web publishers are trained to maintain high degrees of operational excellence. 

    USER INTERFACE / USER EXPERIENCE

    Goal

    Ensure all web applications adhere to the district’s branding guidelines and design system.

    Outcome:

    • The mobile app is consistent with the district’s identity and provides an engaging experience online. 

    Outcome:

    • The intranet website is consistent with the district’s identity and provides an engaging experience online. 

    Outcome:

    • The secondary school websites are consistent with the district’s identity and provides an engaging experience online. 

    Digital Accessibility

    Goal 1

    Ensure that, to the maximum extent possible, persons with disabilities have an equal opportunity to access and utilize information technologies and technology-related services provided by the district.

    Outcome:

    • The district’s website is highly accessible and provides equitable access to all persons. 

    Outcome:

    • The district commits to value people as its priority and to be a leader in the education industry for providing accessible information online.

    Goal 2

    Provide multi-lingual content of all critical information on the website for non-English speakers.

    Outcome:

    • Spanish speakers are receiving critical information in their native language. 

    Outcome:

    • Vietnamese speakers are receiving critical information in their native language. 

    DIGITAL MARKETING

    Goal

    Develop and implement a comprehensive search engine marketing strategy that meets current and future needs of the district.

    Outcome:

    • The district’s website is optimized for search engines and end users ensuring a maximum reach of organic and paid traffic. 

    Outcome:

    • The district commits to be a leader in the education industry by providing optimized information for search engines and user agents.