This course is designed to effect visual communication by typography, package design and layout, and comprehensive ad layout. The first semester activities emphasize mechanical and creative lettering techniques in expressive renderings of products as well as discussion and production in the area of illustration. First semester will also include thorough training in Photoshop and Illustrator programs. The second semester instruction stresses advertising layout and package container advertisement with continued use of Photoshop and Illustrator programs to aid in project design. Portfolio development, correct oral and written communication, as they relate to the visual arts, will be integral in all aspects of this course.