This course provides a comprehensive look at how communication tools can be used to reach target audiences and increase consumer knowledge. Students will study advertising techniques such as print, broadcast, and digital, and they will explore the social, cultural, ethical, and legal issues of advertising and sales promotion.

This advanced course is designed to build upon students’ prior knowledge of sports and entertainment marketing. Students will develop a thorough understanding of advanced marketing concepts and theories as they relate to the sports and entertainment industries. The course also supports career development skills and explores career options.

#Certification Opportunity: Entrepreneurship and Small Business (ESB) This course will further develop the student’s entrepreneurial mindset and the skills necessary to become an entrepreneur. Students will take a proactive approach to develop a viable business idea using Design Thinking, the Business Model Canvas, and the North Texas entrepreneurship network . Students will work with area…

#Certification Opportunity: NOCTI Accounting Foundations This course receives a weighted GPA. In this second-year course, emphasis will be placed on partnerships, analysis of financial statements, and managerial and operational accounting. Students will formulate, interpret, and communicate financial information for use in management decision making. Students will also be expected to complete a research paper each…

# Certification Opportunity: Microsoft Office Expert Exam Students will develop advanced technical skills and show mastery to an industry standard through success on the Microsoft Office exams. They will develop management and communication skills as they create, interpret, and share items such as tables, charts, and

Students will investigate money management from a personal financial perspective. They will learn to manage their daily finances and will study various methods of achieving short- and long-term goals, such as investing, tax planning, asset allocation, risk management, retirement planning, and estate planning.

Students will develop knowledge in the economic, financial, technological, international, social, and ethical aspects of banking to become competent employees and entrepreneurs. They will incorporate a broad base of knowledge that includes the operations, sales, and management of banking institutions to gain a complete understanding of how banks function within society. Additional topics include credit,…

Students investigate the field of accounting, including how it is impacted by industry standards as well as economic, financial, technological, international, social, legal, and ethical factors. They will learn accounting terminology, the fundamental accounting equation and its application to accounting procedures, and the basic steps in the accounting cycle. This course is strongly recommended for…

#Certification opportunity: Intuit QuickBooks Certified User In Financial Analysis, students will apply knowledge and technical skills in the economic, financial, technological, international, social, and ethical aspects of business to become competent consumers, employees, and entrepreneurs. Students will develop analytical skills by actively evaluating the financial results of multiple businesses, interpreting results for stakeholders, and presenting…