Business, Marketing and Finance
Virtual Business is designed for students to start a virtual business by creating a web presence, conducting online and off-line marketing, examining contracts appropriate for an online business, and demonstrating project-management skills. Students will also demonstrate bookkeeping skills for a virtual business, maintain business records, and understand legal issues associated with a virtual business.
This course will introduce students to the entrepreneurial mindset and the basic skills necessary to become an entrepreneur. The primary focus is identifying business opportunities using Design Thinking, creating a business plan using Lean Start-Up, and developing a plan to organize and promote the business. In addition, students may get opportunities throughout the year to…
In this course students will have opportunities for first-hand experience in the area of marketing through experiences both in the classroom and in local businesses. These experiences may consist of observations, shadowing, and hands-on activities for two periods per day and will demonstrate the importance of a knowledge of economics, technology, marketing concepts and strategies…
# Certification Opportunity: Microsoft Office Expert Exam Students will develop advanced technical skills and show mastery to an industry standard through success on the Microsoft Office exams. They will develop management and communication skills as they create, interpret, and share items such as tables, charts, and
Students will analyze global trade theories, international monetary systems, trade policies, politics and laws relating to global business, as well as cultural issues, logistics, and international human resource management. Topics will include the International Monetary Fund, exchange rates, the North American Free Trade Agreement, global logistics, global advertising, and data analysis for international market potential.
Students will investigate money management from a personal financial perspective. They will learn to manage their daily finances and will study various methods of achieving short- and long-term goals, such as investing, tax planning, asset allocation, risk management, retirement planning, and estate planning.
Students investigate the field of accounting, including how it is impacted by industry standards as well as economic, financial, technological, international, social, legal, and ethical factors. They will learn accounting terminology, the fundamental accounting equation and its application to accounting procedures, and the basic steps in the accounting cycle. This course is strongly recommended for…
This course will provide students with an understanding of the business side of the sports and entertainment industries. Students will learn the basics of marketing and develop original and creative ideas for entertainment and sports related businesses such as sponsorships, event marketing and promotions, and endorsement contracts through assignments, projects, computer simulations, and group activities.
#Certification opportunity: Student Social Media Marketing Certification This course investigates the rise of social media and how marketers integrate social media tools into their overall marketing strategy. Students will learn how to manage a successful social media presence for an organization, techniques for gaining customer buy-in to achieve their marketing goals, and how to properly…
In this course, students will design and implement applications designed for mobile devices. Students will identify task requirements, plan strategies, and use programming concepts to develop and test applications for a variety of purposes and platforms.