#Certification opportunity: Student Social Media Marketing Certification This course investigates the rise of social media and how marketers integrate social media tools into their overall marketing strategy. Students will learn how to manage a successful social media presence for an organization, techniques for gaining customer buy-in to achieve their marketing goals, and how to properly…

This course provides a comprehensive look at how communication tools can be used to reach target audiences and increase consumer knowledge. Students will study advertising techniques such as print, broadcast, and digital, and they will explore the social, cultural, ethical, and legal issues of advertising and sales promotion.

This advanced course is designed to build upon students’ prior knowledge of sports and entertainment marketing. Students will develop a thorough understanding of advanced marketing concepts and theories as they relate to the sports and entertainment industries. The course also supports career development skills and explores career options.

#Certification Opportunity: Entrepreneurship and Small Business (ESB) This course will further develop the student’s entrepreneurial mindset and the skills necessary to become an entrepreneur. Students will take a proactive approach to develop a viable business idea using Design Thinking, the Business Model Canvas, and the North Texas entrepreneurship network . Students will work with area…

#Certification Opportunity: NOCTI Accounting Foundations This course receives a weighted GPA. In this second-year course, emphasis will be placed on partnerships, analysis of financial statements, and managerial and operational accounting. Students will formulate, interpret, and communicate financial information for use in management decision making. Students will also be expected to complete a research paper each…

This introductory course will give students knowledge of private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. They will practice word processing and other technological communication skills as they learn to analyze the sales process and financial management principles, the role that government and the legal system…