Business, Marketing and Finance
This course provides a comprehensive look at how communication tools can be used to reach target audiences and increase consumer knowledge. Students will study advertising techniques such as print, broadcast, and digital, and they will explore the social, cultural, ethical, and legal issues of advertising and sales promotion.
This advanced course is designed to build upon students’ prior knowledge of sports and entertainment marketing. Students will develop a thorough understanding of advanced marketing concepts and theories as they relate to the sports and entertainment industries. The course also supports career development skills and explores career options.
#Certification Opportunity: Entrepreneurship and Small Business (ESB) This course will further develop the student’s entrepreneurial mindset and the skills necessary to become an entrepreneur. Students will take a proactive approach to develop a viable business idea using Design Thinking, the Business Model Canvas, and the North Texas entrepreneurship network . Students will work with area…
#Certification Opportunity: NOCTI Accounting Foundations This course receives a weighted GPA. In this second-year course, emphasis will be placed on partnerships, analysis of financial statements, and managerial and operational accounting. Students will formulate, interpret, and communicate financial information for use in management decision making. Students will also be expected to complete a research paper each…
This capstone course is designed to give students supervised practical application of previously studied knowledge and skills in an arrangement appropriate to the nature and level of experience. Students will demonstrate proper job search procedures, interview techniques, professional dress and appearance, interpersonal skills, and technical skills in their practicum placement locations. Students who wish to…
This introductory course will give students knowledge of private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. They will practice word processing and other technological communication skills as they learn to analyze the sales process and financial management principles, the role that government and the legal system…
Students will apply technical skills to address business applications of emerging technologies, create word-processing documents, develop spreadsheets, formulate a database, and make an electronic presentation using appropriate software. They will implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and make a successful transition to the workforce and postsecondary…
The Practicum enables students to gain first-hand entrepreneurial experience within a structured, supportive context. In addition to applying the knowledge acquired during previous courses, students will also learn – and put into practice – valuable new tools and techniques that can help identify, assess, and pursue attractive business opportunities. During multiple team-based projects students will…
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