Career and Technical Education
This course will provide students with an understanding of the business side of the sports and entertainment industries. Students will learn the basics of marketing and develop original and creative ideas for entertainment and sports related businesses such as sponsorships, event marketing and promotions, and endorsement contracts through assignments, projects, computer simulations, and group activities.
#Certification opportunity: Student Social Media Marketing Certification This course investigates the rise of social media and how marketers integrate social media tools into their overall marketing strategy. Students will learn how to manage a successful social media presence for an organization, techniques for gaining customer buy-in to achieve their marketing goals, and how to properly…
In this course, students will design and implement applications designed for mobile devices. Students will identify task requirements, plan strategies, and use programming concepts to develop and test applications for a variety of purposes and platforms.
This course provides a comprehensive look at how communication tools can be used to reach target audiences and increase consumer knowledge. Students will study advertising techniques such as print, broadcast, and digital, and they will explore the social, cultural, ethical, and legal issues of advertising and sales promotion.
This advanced course is designed to build upon students’ prior knowledge of sports and entertainment marketing. Students will develop a thorough understanding of advanced marketing concepts and theories as they relate to the sports and entertainment industries. The course also supports career development skills and explores career options.
#Certification Opportunity: Entrepreneurship and Small Business (ESB) This course will further develop the student’s entrepreneurial mindset and the skills necessary to become an entrepreneur. Students will take a proactive approach to develop a viable business idea using Design Thinking, the Business Model Canvas, and the North Texas entrepreneurship network . Students will work with area…
#Certification Opportunity: NOCTI Accounting Foundations This course receives a weighted GPA. In this second-year course, emphasis will be placed on partnerships, analysis of financial statements, and managerial and operational accounting. Students will formulate, interpret, and communicate financial information for use in management decision making. Students will also be expected to complete a research paper each…
This capstone course is designed to give students supervised practical application of previously studied knowledge and skills in an arrangement appropriate to the nature and level of experience. Students will demonstrate proper job search procedures, interview techniques, professional dress and appearance, interpersonal skills, and technical skills in their practicum placement locations. Students who wish to…
In this course students will have opportunities for first-hand experience in the area of marketing through experiences both in the classroom and in local businesses. These experiences may consist of observations, shadowing, and hands-on activities for two periods per day and will demonstrate the importance of a knowledge of economics, technology, marketing concepts and strategies…
Students will apply technical skills to address business applications of emerging technologies, create word-processing documents, develop spreadsheets, formulate a database, and make an electronic presentation using appropriate software. They will implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and make a successful transition to the workforce and postsecondary…